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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Friday 15 November 2019

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  Call for Papers - November 2019     |     Now IJIAS is indexed in EBSCO, ResearchGate, ProQuest, Chemical Abstracts Service, Index Copernicus, IET Inspec Direct, Ulrichs Web, Google Scholar, CAS Abstracts, J-Gate, UDL Library, CiteSeerX, WorldCat, Scirus, Research Bible and getCited, etc.  
 
 
 

The Role of Color in the Attainment of Customers’ Intensive Buying Intention: An Exploratory Descriptive Case Study (S.O.R Model Application)


Volume 16, Issue 1, May 2016, Pages 173–182

 The Role of Color in the Attainment of Customers’ Intensive Buying Intention: An Exploratory Descriptive Case Study (S.O.R Model Application)

Saleh AYAD1, Redouan AINOUS2, and Samir Baha-Eddine MALIKI3

1 Doctor, Mecas Laboratory, Algeria
2 Ph.D. candidate, Mecas Laboratory, Algeria
3 Professor, Mecas laboratory, Algeria

Original language: English

Received 28 February 2016

Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


This research work studied the influence of colors in groceries, as an atmospheric variable, on the customer

Author Keywords: Colors, Impulsive Intention of Buying, Impulsion, effect.


How to Cite this Article


Saleh AYAD, Redouan AINOUS, and Samir Baha-Eddine MALIKI, “The Role of Color in the Attainment of Customers’ Intensive Buying Intention: An Exploratory Descriptive Case Study (S.O.R Model Application),” International Journal of Innovation and Applied Studies, vol. 16, no. 1, pp. 173–182, May 2016.