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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Wednesday 11 December 2019

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Successful advertising strategy


[ استراتيجية الاعلان الناجح ]

Volume 26, Issue 4, July 2019, Pages 888–914

 Successful advertising strategy

Arafa Othman Mustafa Abdallah1

1 Assistant Professor, University of Jeddah, College of Business at Khulis, Department of Health Services and Hospital Management, Jeddah, Saudi Arabia

Original language: Arabic

Received 7 February 2019

Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The aim of this study is to identify how to achieve successful and effective advertising strategies by recognizing and studying the factors that affect the behavior of the consumer in order to design successful and effective advertising strategies. The study also aims at clarifying the aspects which the marketing management directrate should take care of to acieve these aims. The study adopted the descriptive analytical method. The study has come up with many results. The most important ones are the following: 1. The technological progress in information contributes to providing many opportunities to business organization because it offers new products and creates new markets. 2. The marketing opportunities can be through the excellence in all the components of the marketing mix (product, promotion, pricing). 3. Good knowledge about the consumer’s behavioral characteristics contributes to putting forward marketing and promotional strategies through which the business organizations can achieve huge competitive advantages.

Author Keywords: promotion Mix, The golden circle of advertising, AIDA Model, Consumer, Consumer Behavior.


How to Cite this Article


Arafa Othman Mustafa Abdallah, “Successful advertising strategy,” International Journal of Innovation and Applied Studies, vol. 26, no. 4, pp. 888–914, July 2019.