|
Twitter
|
Facebook
|
Google+
|
VKontakte
|
LinkedIn
|
Viadeo
|
English
|
Français
|
Español
|
العربية
|
 
International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Tuesday 01 December 2020

About IJIAS

News

Submission

Downloads

Archives

Custom Search

Contact

Connect with IJIAS

  Call for Papers - December 2020     |     Now IJIAS is indexed in EBSCO, ResearchGate, ProQuest, Chemical Abstracts Service, Index Copernicus, IET Inspec Direct, Ulrichs Web, Google Scholar, CAS Abstracts, J-Gate, UDL Library, CiteSeerX, WorldCat, Scirus, Research Bible and getCited, etc.  
 
 
 

Place of quality labels in the marketing of local products


[ Place des labels qualité dans le marketing des produits de terroir ]

Volume 26, Issue 3, June 2019, Pages 732–742

 Place of quality labels in the marketing of local products

Laila OUHNA1 and Meryem ALAOUI AMINE2

1 Management Sciences Department, Ibn Zohr University / FSJES, Ait melloul, Agadir, Morocco
2 Management Sciences Department, Mohamed 5 University / FSJES, Salé, Morocco

Original language: French

Received 24 February 2019

Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The present research aims to study the role of quality labels in the marketing of local products in Morocco and their effects on promotion of their sales. A longitudinal study was carried out on cooperatives certified quality labels Protected Designation of Origin (PDO) saffron and, Protected Geographical Indication (PGI) Argane to protect their products since 2013-2015. The results confirm the effect of the two labels on the marketing of both local products.

Author Keywords: Local products, marketing, agri-food, longitudinal study, Argan oil, Taliouine saffron, Quality label.


Abstract: (french)


La présente recherche vise à étudier le rôle des labels qualité dans le marketing des produits de terroir au Maroc et leurs effets sur la promotion de leurs ventes. Pour ce faire, une étude longitudinale a été effectuée sur les coopératives certifiées pour les produits Appellation d’Origine Protégée AOP Safran de Taliouine et Indication Géographique Protégée IGP Argane durant la période 2013-2015. Les résultats confirment l’effet des deux labels IG et AO sur le marketing des deux produits de terroir et l’évolution de leurs ventes.

Author Keywords: Produits de terroirs, Marketing, Agroalimentaire, Étude longitudinale, Huile d’Argane, Safran de Taliouine, Labels qualité.


How to Cite this Article


Laila OUHNA and Meryem ALAOUI AMINE, “Place of quality labels in the marketing of local products,” International Journal of Innovation and Applied Studies, vol. 26, no. 3, pp. 732–742, June 2019.