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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Thursday 09 July 2020

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Corporate Social Responsibility in the face of the COVID-19 test


[ La Responsabilité Sociétale des Organisations à l’épreuve du COVID-19 ]

Volume 29, Issue 3, June 2020, Pages 685–696

 Corporate Social Responsibility in the face of the COVID-19 test

Safa CHERKAOUI SELLAMI1

1 Professeur chercheur en Education, Management, et Responsabilité Sociétale des Organisations, Faculté des Sciences de l’Education, Université Mohammed V, Rabat, Morocco

Original language: French

Received 26 May 2020

Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


At a time when the COVID-19 pandemic is raging all over the world, by placing large economies in difficulty, Corporate Social Responsibility has today become a topical issue and even more, it mobilizes reflections as well as initiatives. In this context, CSR is the means to provide a response to this crisis, especially since the organizations' commitments are being put to the test. Corporate Social Responsibility is widely discussed in public and private organizations. The question is undeniably oriented towards the societal role of organizations in the face of the ordeal of the current health crisis. The aim of this article is to make a modest contribution to the debate on this theme and this in the light of the exploration of a literature review and an analysis of CSR practices and approaches implemented by the leaders of certain Moroccan Organizations and the contributions resulting from this perspective.

Author Keywords: Corporate Social Responsibility, health crisis, Morocco, COVID-19.


Abstract: (french)


A l’heure où la pandémie du COVID-19 sévit le monde entier, en plaçant les grandes économies en difficulté, la Responsabilité Sociétale des Organisations est devenue aujourd’hui un sujet d’actualité et plus encore, elle mobilise les réflexions comme les initiatives. Dans ce contexte, la RSO constitue le moyen d’apporter une réponse à cette crise surtout que les engagements des organisations sont remis à l’épreuve. Responsabilité Sociétale des Organisations est amplement évoqué dans les organisations publiques que privées. La question est indéniablement orientée vers le rôle sociétal des organisations face à l’épreuve de la crise sanitaire actuelle. Cet article a pour objectif d’apporter une contribution modeste au débat sur cette thématique et ce sous l’éclairage de l’exploration d’une revue de littérature et une analyse des pratiques et démarches RSE mises en œuvre par les dirigeants de certaines Organisations Marocaines et les apports résultants de cette perspective.

Author Keywords: Responsabilité Sociétale des Entreprises, crise sanitaire, Maroc, COVID-19.


How to Cite this Article


Safa CHERKAOUI SELLAMI, “Corporate Social Responsibility in the face of the COVID-19 test,” International Journal of Innovation and Applied Studies, vol. 29, no. 3, pp. 685–696, June 2020.