Volume 8, Issue 2, September 2014, Pages 788–799
Dr. Pratyush Tripathi1 and Deepak Tiwari2
1 Professor, VNS Institute of Management, Bhopal (MP), India
2 Assistant Professor, Oriental College of Management, Bhopal (MP), India
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Inventory management is a very important aspect as it not only affects the Retailer's financial performance but also the customer satisfaction. As it is obvious that properly managed stocks attracts large number of customers and this results in good sale. Improper stocking not only causes a negative impact on retailer's sale, but also causes severe dissatisfaction amongst customers while going for shopping. The aim of this paper is to study the role of Inventory management techniques in increasing the customer's footfalls, satisfaction and Retailer's sale. The study is descriptive in nature and a self-designed questionnaire was used to collect the primary insight. In an on street questionnaire, the retailers and consumers were asked their opinion about Inventory management techniques. Present study is an attempt to explore the issues related to the parameters mentioned above.
Author Keywords: Customer satisfaction, Inventory management, inventory management techniques, Retailers, Retailer's margin.
Dr. Pratyush Tripathi1 and Deepak Tiwari2
1 Professor, VNS Institute of Management, Bhopal (MP), India
2 Assistant Professor, Oriental College of Management, Bhopal (MP), India
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Inventory management is a very important aspect as it not only affects the Retailer's financial performance but also the customer satisfaction. As it is obvious that properly managed stocks attracts large number of customers and this results in good sale. Improper stocking not only causes a negative impact on retailer's sale, but also causes severe dissatisfaction amongst customers while going for shopping. The aim of this paper is to study the role of Inventory management techniques in increasing the customer's footfalls, satisfaction and Retailer's sale. The study is descriptive in nature and a self-designed questionnaire was used to collect the primary insight. In an on street questionnaire, the retailers and consumers were asked their opinion about Inventory management techniques. Present study is an attempt to explore the issues related to the parameters mentioned above.
Author Keywords: Customer satisfaction, Inventory management, inventory management techniques, Retailers, Retailer's margin.
How to Cite this Article
Dr. Pratyush Tripathi and Deepak Tiwari, “A study of inventory management techniques applied by organized retailers' and its effect on customer satisfaction and retailer's financial performance with special reference to Bhopal and Indore City,” International Journal of Innovation and Applied Studies, vol. 8, no. 2, pp. 788–799, September 2014.
