Volume 10, Issue 3, March 2015, Pages 917–922
Accounting, Economics and Financial Management Conference (AEFMC 2014), Iran 26-27 October 2014
Dr. Roozbeh Habibi1 and Zahra Hajati2
1 Assistant professor of Payame Noor University of rasht, Iran
2 MA student of business management, Islamic Azad University of rasht, Iran
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
A necessity that is plays an important role in today's turbulent environment is e-commerce. E-commerce, despite being young has tremendous progress and especially recently, there has been more tendency in Iran. But on the other hand, since e-commerce is not tangible as traditional trade, one important requirement in the buying in e-commerce area is the concept of trust. Hence, this paper tries to investigate the relationship between trust and e-commerce that sometimes considered as a missing link in the e-commerce issues. This paper first discusses the concept of e-commerce and with a glance, explains the beginning of this type of e-commerce in Iran and examines the types and dimensions of trust. Then, the strategy of building customer trust and the importance of confidence in e-commerce was discusses. Building business to business trust and business to customer in e-commerce, the relationship based on mutual trust can be established and facilitate and expedite the process of e-commerce and its growth.
Author Keywords: Trust, E-commerce, Information Technology (IT).
Accounting, Economics and Financial Management Conference (AEFMC 2014), Iran 26-27 October 2014
Dr. Roozbeh Habibi1 and Zahra Hajati2
1 Assistant professor of Payame Noor University of rasht, Iran
2 MA student of business management, Islamic Azad University of rasht, Iran
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
A necessity that is plays an important role in today's turbulent environment is e-commerce. E-commerce, despite being young has tremendous progress and especially recently, there has been more tendency in Iran. But on the other hand, since e-commerce is not tangible as traditional trade, one important requirement in the buying in e-commerce area is the concept of trust. Hence, this paper tries to investigate the relationship between trust and e-commerce that sometimes considered as a missing link in the e-commerce issues. This paper first discusses the concept of e-commerce and with a glance, explains the beginning of this type of e-commerce in Iran and examines the types and dimensions of trust. Then, the strategy of building customer trust and the importance of confidence in e-commerce was discusses. Building business to business trust and business to customer in e-commerce, the relationship based on mutual trust can be established and facilitate and expedite the process of e-commerce and its growth.
Author Keywords: Trust, E-commerce, Information Technology (IT).
How to Cite this Article
Dr. Roozbeh Habibi and Zahra Hajati, “Trust in e-commerce,” International Journal of Innovation and Applied Studies, vol. 10, no. 3, pp. 917–922, March 2015.
