Volume 11, Issue 3, June 2015, Pages 821–831
Elham Mohammed Thabit AbdAlameer1, Abbas Fadhil Mohammed Ali AL-Juboori2, and Sameerah Faris Khlebus3
1 Computer Department, Karbala University, Science College, Karbala, Iraq
2 Department of Computer Science, College of Science, University of Kerbala, Kerbala, Iraq
3 Computer Department, Karbala University, Science College, Karbala, Iraq
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
With the widespread use of the internet, the massive success of commerce with the internet and the need of market to a full reliable IT solution, Eservices Xpert Company aims to improve its strategy to optimise their performance, hence their profit. The new strategy proposes to make all Xpert services online by using Electronic Trading/Commerce System which helps to maintain the internet communication among its major clients and the company. Existing or potential customers of Xpert company will search for quality and price; but what is the most important regarding their demand is the need for support after the service: on-time maintenance, reliable performance, low expense, less reduced errors, time constraint, and honesty. We aim to position Xpert's a new identity in the market, focusing on its unique management hierarchy including its new services along to the old. We hope to position its products in wider market share (that is developed and built to overcome the company's errors). Therefore, we need a full system study, developing an efficient and secure IT infrastructure. For this purpose, we will analysis the organisational environment of the company by using several ecommerce tools, and re-managing the strategy by proposing a new system which serves the interests of this company.
Author Keywords: Ecommerce, CRM, EDI, ERP, SWOT analysis, PEST analysis, ROI, SEO.
Elham Mohammed Thabit AbdAlameer1, Abbas Fadhil Mohammed Ali AL-Juboori2, and Sameerah Faris Khlebus3
1 Computer Department, Karbala University, Science College, Karbala, Iraq
2 Department of Computer Science, College of Science, University of Kerbala, Kerbala, Iraq
3 Computer Department, Karbala University, Science College, Karbala, Iraq
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
With the widespread use of the internet, the massive success of commerce with the internet and the need of market to a full reliable IT solution, Eservices Xpert Company aims to improve its strategy to optimise their performance, hence their profit. The new strategy proposes to make all Xpert services online by using Electronic Trading/Commerce System which helps to maintain the internet communication among its major clients and the company. Existing or potential customers of Xpert company will search for quality and price; but what is the most important regarding their demand is the need for support after the service: on-time maintenance, reliable performance, low expense, less reduced errors, time constraint, and honesty. We aim to position Xpert's a new identity in the market, focusing on its unique management hierarchy including its new services along to the old. We hope to position its products in wider market share (that is developed and built to overcome the company's errors). Therefore, we need a full system study, developing an efficient and secure IT infrastructure. For this purpose, we will analysis the organisational environment of the company by using several ecommerce tools, and re-managing the strategy by proposing a new system which serves the interests of this company.
Author Keywords: Ecommerce, CRM, EDI, ERP, SWOT analysis, PEST analysis, ROI, SEO.
How to Cite this Article
Elham Mohammed Thabit AbdAlameer, Abbas Fadhil Mohammed Ali AL-Juboori, and Sameerah Faris Khlebus, “Document of Improving E-Commerce Strategy for Xpert Company,” International Journal of Innovation and Applied Studies, vol. 11, no. 3, pp. 821–831, June 2015.
