[ L'APPROCHE BUSINESS MODEL POUR ANALYSER LA STRATEGIE DE L'ENTREPRISE MAROCAINE, ETUDE DE CAS : ANOUAR MAGHREB ]
Volume 14, Issue 2, January 2016, Pages 254–264
Hassan ABBAR1 and Salma ECH CHARQY2
1 Laboratoire système d’information et outil d’aide à la décision, Université Hassan 1er, Ecole nationale de commerce et de gestion, Settat, Maroc
2 Doctorante chercheuse à l'Ecole Nationale de Commerce et de Gestion de Settat, Université Hassan premier, Settat, Maroc
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Traditionally, management scholars have conceptualized the business model as a tool for innovation, planning and entrepreneurship. However, little is known about how the business model is applied in practice.
To fill this gap, this study aims to identify how the business model could complete and renew the traditional strategic approach and also, explore from a practical point of view the use of the business model as a strategic diagnostic tool.
A single case study was chosen to explore the use of the business model as a strategic diagnostic tool. The business model concept has evolved increasingly growing in the disciplinary field of strategy. This has generated several models whose main business model matrix for the analysis of business portfolios.
Author Keywords: Business model approach, strategy.
Volume 14, Issue 2, January 2016, Pages 254–264
Hassan ABBAR1 and Salma ECH CHARQY2
1 Laboratoire système d’information et outil d’aide à la décision, Université Hassan 1er, Ecole nationale de commerce et de gestion, Settat, Maroc
2 Doctorante chercheuse à l'Ecole Nationale de Commerce et de Gestion de Settat, Université Hassan premier, Settat, Maroc
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Traditionally, management scholars have conceptualized the business model as a tool for innovation, planning and entrepreneurship. However, little is known about how the business model is applied in practice.
To fill this gap, this study aims to identify how the business model could complete and renew the traditional strategic approach and also, explore from a practical point of view the use of the business model as a strategic diagnostic tool.
A single case study was chosen to explore the use of the business model as a strategic diagnostic tool. The business model concept has evolved increasingly growing in the disciplinary field of strategy. This has generated several models whose main business model matrix for the analysis of business portfolios.
Author Keywords: Business model approach, strategy.
Abstract: (french)
Traditionnellement, les chercheurs en sciences de gestion ont conceptualisé le business model comme un outil d'innovation, de planification ou d'entrepreneuriat. Toutefois, jusqu'à présent, on sait peu sur la façon dont le business model est appliqué dans la pratique.
Pour combler cette lacune, la présente étude vise à identifier en quoi le business model pourrait compléter et renouveler l'approche stratégique traditionnelle et explorer d'un point de vue pratique l'utilisation du business model en tant qu'outil de diagnostic stratégique.
Une étude de cas unique a été choisie pour explorer l'utilisation du business model en tant qu'outil de diagnostic stratégique.
Le concept business model a connu une évolution de plus en plus croissante dans le champ disciplinaire de la stratégie. Cette évolution a généré plusieurs modèles dont principalement la matrice des business model pour l'analyse des portefeuilles d'activité.
Author Keywords: Approche business model, stratégie.
How to Cite this Article
Hassan ABBAR and Salma ECH CHARQY, “BUSINESS MODEL APPROACH TO ANALYZE THE MOROCCAN STRATEGY, CASE STUDY: ANWAR MAGHREB,” International Journal of Innovation and Applied Studies, vol. 14, no. 2, pp. 254–264, January 2016.
