[ Proposition d’une échelle de mesure de la personnalité des Smartphones ]
Volume 16, Issue 3, June 2016, Pages 513–521
ADEL OUERTANI1
1 Institut Supérieur d’Informatique et de Gestion de Kairouan, Tunisia
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The new generation of mobile phones and tablet computers are now fully integrated into the daily lives of young people, to the point that they are considered "new drugs to young people". This article describes the creation and the validation of Smartphones personality scale on the Tunisian market, demonstrating satisfactory psychometric qualities.
Author Keywords: Brand, Brand personality, scale.
Volume 16, Issue 3, June 2016, Pages 513–521
ADEL OUERTANI1
1 Institut Supérieur d’Informatique et de Gestion de Kairouan, Tunisia
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The new generation of mobile phones and tablet computers are now fully integrated into the daily lives of young people, to the point that they are considered "new drugs to young people". This article describes the creation and the validation of Smartphones personality scale on the Tunisian market, demonstrating satisfactory psychometric qualities.
Author Keywords: Brand, Brand personality, scale.
Abstract: (french)
La nouvelle génération de téléphones mobiles ainsi que les tablettes tactiles sont aujourd’hui parfaitement intégrés dans la vie quotidienne des jeunes, à tel point qu’ils sont considérés comme « une nouvelle drogue pour les jeunes ». Cet article retrace la procédure de création et de validation d'une échelle de mesure de la personnalité des Smartphones sur le marché tunisien, qui démontre des qualités psychométriques satisfaisantes.
Author Keywords: marque, personnalité de la marque, échelle de mesure.
How to Cite this Article
ADEL OUERTANI, “Proposal of a scale for measuring personality Smartphones,” International Journal of Innovation and Applied Studies, vol. 16, no. 3, pp. 513–521, June 2016.
