[ La veille stratégique dans les entreprises au Cameroun: état des lieux d’une pratique embryonnaire, informelle et discontinue ]
Volume 17, Issue 3, August 2016, Pages 726–737
Hourenatou1
1 Department of Management, Strategy and Prospective, Faculty of Economics and Management, University of Ngaoundéré, Cameroon
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
With globalization, the discovery of new opportunities and their realization can only be successful if companies have an adequate field of vision, that is to say the ability to collect, store, distribute and analyze information especially relating to the status and trends of socio-economic environment. Hence the development of business intelligence structures within companies. Almost all developed countries have realized the importance of this activity and have developed intelligence. Africa in general and Cameroon in particular, knowledge and practice of strategic intelligence is very low both in terms of market and state level. The empirical study of 62 companies in Cameroon allows first to highlight the characteristics of the practice of business intelligence companies in Cameroon and in a second, to justify the lateness in Cameroon relative to developed countries.
Author Keywords: Strategic information, Information system, Competitive environment, Economic intelligence, ICT.
Volume 17, Issue 3, August 2016, Pages 726–737
Hourenatou1
1 Department of Management, Strategy and Prospective, Faculty of Economics and Management, University of Ngaoundéré, Cameroon
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
With globalization, the discovery of new opportunities and their realization can only be successful if companies have an adequate field of vision, that is to say the ability to collect, store, distribute and analyze information especially relating to the status and trends of socio-economic environment. Hence the development of business intelligence structures within companies. Almost all developed countries have realized the importance of this activity and have developed intelligence. Africa in general and Cameroon in particular, knowledge and practice of strategic intelligence is very low both in terms of market and state level. The empirical study of 62 companies in Cameroon allows first to highlight the characteristics of the practice of business intelligence companies in Cameroon and in a second, to justify the lateness in Cameroon relative to developed countries.
Author Keywords: Strategic information, Information system, Competitive environment, Economic intelligence, ICT.
Abstract: (french)
Avec la mondialisation, la découverte des nouvelles opportunités puis leur réalisation ne peuvent aboutir que si les entreprises disposent d’un champ de vision adéquat, c’est-à-dire la capacité de collecter, de stocker, de diffuser et surtout d’analyser les informations relatives à l’état et l’évolution de leur environnement socio-économique. D’où le développement des structures de veille stratégique au sein des entreprises. Pratiquement tous les pays développés ont compris l’importance de cette activité et ont mis en place des services de renseignements. En Afrique en général et plus particulièrement au Cameroun, la connaissance et la pratique de la veille stratégique reste très faible à la fois au niveau des acteurs du marché et au niveau étatique. L’étude empirique auprès de 62 entreprises au Cameroun permet dans un premier temps de mettre en évidence les caractéristiques de la pratique de la veille stratégique dans les entreprises camerounaises et dans un second, de justifier le retard du Cameroun par rapport aux pays développés.
Author Keywords: Information stratégique, Système d’information, Environnement concurrentiel, Intelligence économique, TIC.
How to Cite this Article
Hourenatou, “Business Intelligence in enterprises in Cameroon: situation of an embryonic practice, informal and discontinuous,” International Journal of Innovation and Applied Studies, vol. 17, no. 3, pp. 726–737, August 2016.
