[ Contribution à la compréhension de la confiance et de l’engagement en contexte marocain: cas de la chaîne logistique d’une enseigne de grande distribution alimentaire ]
Volume 19, Issue 1, January 2017, Pages 140–154
Aaziz OULMOUDNE1 and Mohamed BENMOUSSA2
1 FSJES, Université Cadi Ayyad, Marrakech, Morocco
2 FSJES, Université Cadi Ayyad, Marrakech, Morocco
Original language: French
Copyright © 2017 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The aim of this work is to highlight the forms of trusts and their respective influences on the commitment in a logistics perspective in partnerships between suppliers and modern distribution. The theories of trust and commitment, and relational approach have been used as the frame work of analysis and the hypothetical-deductive method lay out as a methodological framework. Trust was measured in three dimensions: trust calculated, cognitive trust, and affective trust, which has enabled us to build a scale and detailed measurement. A two-step methodology was adopted: qualitative studies were conducted with industry players; and a quantitative study was conducted there by to verify the assumptions of research. After selection of the two sample holders Research (suppliers, and employees of the modern distributor), the results, for the implementation of factorial analysis (SPSS) and structural equation modeling techniques(PLS), allowed assessment simultaneous reliability and validity, while estimating the relationships and links between manifest variables. In this context, the results of this study suggest the significant impact, in both senses of the dyad, trust on collaborative commitment. On the other hand, it appears that this is the emotional confidence that is determinative of the other types of trust. Managerial and theoretical implications have been put into perspective.
Author Keywords: Trust, supply chain, collaboration, commitment, PLS structural equation.
Volume 19, Issue 1, January 2017, Pages 140–154
Aaziz OULMOUDNE1 and Mohamed BENMOUSSA2
1 FSJES, Université Cadi Ayyad, Marrakech, Morocco
2 FSJES, Université Cadi Ayyad, Marrakech, Morocco
Original language: French
Copyright © 2017 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The aim of this work is to highlight the forms of trusts and their respective influences on the commitment in a logistics perspective in partnerships between suppliers and modern distribution. The theories of trust and commitment, and relational approach have been used as the frame work of analysis and the hypothetical-deductive method lay out as a methodological framework. Trust was measured in three dimensions: trust calculated, cognitive trust, and affective trust, which has enabled us to build a scale and detailed measurement. A two-step methodology was adopted: qualitative studies were conducted with industry players; and a quantitative study was conducted there by to verify the assumptions of research. After selection of the two sample holders Research (suppliers, and employees of the modern distributor), the results, for the implementation of factorial analysis (SPSS) and structural equation modeling techniques(PLS), allowed assessment simultaneous reliability and validity, while estimating the relationships and links between manifest variables. In this context, the results of this study suggest the significant impact, in both senses of the dyad, trust on collaborative commitment. On the other hand, it appears that this is the emotional confidence that is determinative of the other types of trust. Managerial and theoretical implications have been put into perspective.
Author Keywords: Trust, supply chain, collaboration, commitment, PLS structural equation.
Abstract: (french)
L’objectif de ce travail est de mettre en évidence les formes de confiance et leurs influences respectives sur l’engagement selon une perspective logistique dans les partenariats entre fournisseurs et Grande distribution alimentaire .La théorie de la confiance et de l’engagement et l’approche relationnelle ont été retenues comme cadre d’analyse et la méthode hypothético-déductive aménagée comme cadre méthodologique. La confiance a été mesurée à travers trois dimensions : la confiance calculée, la confiance cognitive et la confiance affective ; ce qui nous a permis de construire une échelle de mesure large et détaillée. Une méthodologie en deux temps a été adoptée : des études qualitatives ont été menées auprès des acteurs du secteur; puis une étude quantitative a été réalisée permettant ainsi de vérifier les hypothèses de la recherche. Après sélection des deux échantillons supports de la recherche (fournisseurs, et collaborateurs du distributeur), les résultats, par la mise en œuvre des analyses factorielles (SPSS) et techniques de modélisation d'équations structurelles (PLS), ont permis l'évaluation simultanée de la fiabilité et la validité, tout en estimant les relations et liens entre variables manifestes et construits. Dans ce contexte, les résultats de la présente étude tendent à montrer l’impact significatif, dans les deux sens de la dyade, de la confiance sur l’engagement collaboratif. D’autre part, il apparaît que c’est la confiance affective qui est déterminante sur les autres dimensions de la confiance. Les implications managériales et théoriques, ont été mises en perspectives.
Author Keywords: Confiance, chaine logistique, collaboration, engagement, équations structurelles PLS.
How to Cite this Article
Aaziz OULMOUDNE and Mohamed BENMOUSSA, “Contribution to the understanding of trust and commitment in Moroccan context: the case of a supply chain of food retail brand,” International Journal of Innovation and Applied Studies, vol. 19, no. 1, pp. 140–154, January 2017.
