[ Promotion de l’Entreprenariat féminin en Côte d’Ivoire : État des lieux et perspectives ]
Volume 24, Issue 2, September 2018, Pages 633–643
Bassémory KONE1
1 Maître de conférences, Laboratoire des Sciences de la Communication, des Arts et de la Culture (LSCAC), Université Félix Houphouët-Boigny, Abidjan, Côte d’Ivoire
Original language: French
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This study aims to analyze the effects of promoting women's entrepreneurship on the migration of enterprises created by women from the informal sector to the formal sector. In order to achieve women's empowerment, Côte d'Ivoire has placed the promotion of women's entrepreneurship at the heart of its development strategies. On the one hand, the literature review found that the promotion of women's entrepreneurship is hampered by the absence of an integrated communication strategy that serves as a compass for the government's promotional activities in synergy with those of other stakeholders. On the other hand, the promotion of women's entrepreneurship stumbles on structural, socio-cultural and behavioral barriers. At first, the structural barriers are materialized by the low access of women to the financial resources needed to start and consolidate the activities they undertake because of the high rate of poverty in Côte d'Ivoire. In a second, the socio-cultural analysis reveals that the structure of social gender roles encloses women in their function of social reproduction. The wife, wife and mother ensure the functioning of domestic life. Finally, in terms of behavior, women tend to self-exclude from entrepreneurship because they feel they do not have the skills to create and run a business. This negative self-image helps build and reinforce negative perception of one's abilities to drive a formal entrepreneurial project.
Author Keywords: State of premises, perspective, promotion, Female entrepreneurship.
Volume 24, Issue 2, September 2018, Pages 633–643
Bassémory KONE1
1 Maître de conférences, Laboratoire des Sciences de la Communication, des Arts et de la Culture (LSCAC), Université Félix Houphouët-Boigny, Abidjan, Côte d’Ivoire
Original language: French
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This study aims to analyze the effects of promoting women's entrepreneurship on the migration of enterprises created by women from the informal sector to the formal sector. In order to achieve women's empowerment, Côte d'Ivoire has placed the promotion of women's entrepreneurship at the heart of its development strategies. On the one hand, the literature review found that the promotion of women's entrepreneurship is hampered by the absence of an integrated communication strategy that serves as a compass for the government's promotional activities in synergy with those of other stakeholders. On the other hand, the promotion of women's entrepreneurship stumbles on structural, socio-cultural and behavioral barriers. At first, the structural barriers are materialized by the low access of women to the financial resources needed to start and consolidate the activities they undertake because of the high rate of poverty in Côte d'Ivoire. In a second, the socio-cultural analysis reveals that the structure of social gender roles encloses women in their function of social reproduction. The wife, wife and mother ensure the functioning of domestic life. Finally, in terms of behavior, women tend to self-exclude from entrepreneurship because they feel they do not have the skills to create and run a business. This negative self-image helps build and reinforce negative perception of one's abilities to drive a formal entrepreneurial project.
Author Keywords: State of premises, perspective, promotion, Female entrepreneurship.
Abstract: (french)
Cette étude vise à analyser les effets de la promotion de l’entreprenariat féminin sur la migration des entreprises créées par les femmes du secteur informel vers le secteur formel. Dans le but de parvenir à l’autonomisation des femmes, la Côte d’Ivoire a placé la promotion de l’entreprenariat féminin au cœur de ses stratégies de développement. L’analyse documentaire a permis de constater que, d’une part, la promotion de l’entreprenariat féminin est freinée par l’inexistence d’une stratégie de communication intégrée. Laquelle stratégie devrait servir de boussole aux activités de promotion de la partie gouvernementale en synergie avec celles des autres intervenants. D’autre part, la promotion de l’entreprenariat féminin bute sur des barrières d’ordre structurel, socioculturel et comportementales. Dans un premier temps, les barrières structurelles sont matérialisées par le faible accès des femmes aux ressources financières indispensables au démarrage et à la consolidation des activités qu’elles entreprennent du fait du fort taux de pauvreté dont elles sont l’objet en Côte d’Ivoire. Dans un second temps, l’analyse socioculturelle relève que la structure des rôles sociaux de genre renferme la femme dans sa fonction de reproduction sociale. La femme, épouse et mère assure le fonctionnement de la vie domestique. Enfin, au plan comportemental, les femmes ont tendance à s’auto-exclure de l’entrepreneuriat puisqu’elles ont l’impression de ne pas disposer des compétences nécessaires pour créer et gérer une entreprise. Cette image de soi négative contribue à construire et à renforcer la perception négative de leurs capacités à conduire un projet entrepreneurial formel.
Author Keywords: État des lieux, perspective, promotion, Entreprenariat féminin.
How to Cite this Article
Bassémory KONE, “Promotion of female entrepreneurship in Côte d’Ivoire : State of premises and prospects,” International Journal of Innovation and Applied Studies, vol. 24, no. 2, pp. 633–643, September 2018.
