Volume 26, Issue 2, May 2019, Pages 457–466
John MUZEMBE KANDAL1
1 Faculté des Sciences de l'Information et de la Communication, Université de Kolwezi, Province du Lualaba, RD Congo
Original language: French
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Instead of being misled by degrading practices with unsubmitted, the units of the traffic police would play the persuasive role. They would, in fact, help drivers to avoid bad behavior while driving. In the context of the excessive delinquency of drivers, it would be better to apply persuasive communication in the model of likely elaboration. This model will allow all drivers to be familiar with messages having the persuasive power in pushing those of the central traffic as well as the peripheral ones to manifest a positive change in their behavior (though they are strongly or weakly implicated) with regards to cognitive or/and affective factors.
Author Keywords: persuasive communication, road traffic, Kolwezi.
John MUZEMBE KANDAL1
1 Faculté des Sciences de l'Information et de la Communication, Université de Kolwezi, Province du Lualaba, RD Congo
Original language: French
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Instead of being misled by degrading practices with unsubmitted, the units of the traffic police would play the persuasive role. They would, in fact, help drivers to avoid bad behavior while driving. In the context of the excessive delinquency of drivers, it would be better to apply persuasive communication in the model of likely elaboration. This model will allow all drivers to be familiar with messages having the persuasive power in pushing those of the central traffic as well as the peripheral ones to manifest a positive change in their behavior (though they are strongly or weakly implicated) with regards to cognitive or/and affective factors.
Author Keywords: persuasive communication, road traffic, Kolwezi.
Abstract: (french)
Plutôt que de se fourvoyer dans des pratiques avilissantes avec les conducteurs insoumis, les éléments de la Police de Circulation Routière pourraient jouer la carte de la persuasion. Ils amèneraient ainsi les chauffeurs à éviter les mauvais comportements au volant. Dans le contexte de la délinquance accrue des conducteurs, il s’agit, entre autres, de faire usage de la communication persuasive, dans le modèle de probabilité d’élaboration. Lequel modèle permet d’exposer tous les conducteurs aux messages ayant la force persuasive à même de pousser ceux de la route centrale comme ceux de la route périphérique à manifester un changement positif dans leur comportement (qu’ils soient fortement ou faiblement impliqués) de par les facteurs cognitifs et/ou affectifs.
Author Keywords: communication persuasive, circulation routière, Kolwezi.
How to Cite this Article
John MUZEMBE KANDAL, “La communication persuasive : Remède pour une régulation plus optimale de la circulation routière - Cas de la ville de Kolwezi,” International Journal of Innovation and Applied Studies, vol. 26, no. 2, pp. 457–466, May 2019.
