[ Des facteurs explicatifs de l’inefficacité des interventions info-Communicationnelles émanant des structures en charge de la prévention de l’usage de la drogue illicite au niveau des jeunes vivant en milieu urbain en Côte d’Ivoire ]
Volume 39, Issue 3, May 2023, Pages 1229–1243
Ernest Zah Bi Gohi1
1 Ecole Doctorale Sociétés, Communication, Arts, Lettres et Langues (ED-SCALL), Communication, Politique et Société (CPS), Université Félix Houphouët Boigny, Abidjan, Côte d’Ivoire
Original language: French
Copyright © 2023 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Despite the implementation of various info-communication interventions aimed at protecting the Ivorian population against drug use, Côte d’Ivoire has gone from being a country of transit and trafficking to one of high drug consumption. This consumption concerns mainly young people living in urban areas (AIP, 20 August 2018). The present study, conducted through mixed methods and based on the theory of information processing and the socio-ecological model, makes it possible to identify the factors that explain this high level of drug consumption by young people living in urban areas, in spite of these preventive communication actions. It emerges that young urban dwellers have very little exposure to the awareness-raising activities undertaken by formal drug prevention structures. This is due to the fact that the communication channels and media most used by the majority of these young people, especially those who do not use drugs, are generally ignored by these structures during their info-communication activities. Furthermore, the biological parents of young non-drug users and drug users present in the smoking rooms, who are the primary social actors capable of positively influencing their attitudes and practices, are also ignored or inadequately integrated into awareness-raising activities against drug use. The study therefore recommends prioritising ICTs and television on the one hand, and the biological parents of these young people on the other, as the main info-communication media and actors in awareness-raising and anti-drug education activities targeting them.
Author Keywords: Drugs, info-communication practices, youth, urban environment, prevention.
Volume 39, Issue 3, May 2023, Pages 1229–1243
Ernest Zah Bi Gohi1
1 Ecole Doctorale Sociétés, Communication, Arts, Lettres et Langues (ED-SCALL), Communication, Politique et Société (CPS), Université Félix Houphouët Boigny, Abidjan, Côte d’Ivoire
Original language: French
Copyright © 2023 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Despite the implementation of various info-communication interventions aimed at protecting the Ivorian population against drug use, Côte d’Ivoire has gone from being a country of transit and trafficking to one of high drug consumption. This consumption concerns mainly young people living in urban areas (AIP, 20 August 2018). The present study, conducted through mixed methods and based on the theory of information processing and the socio-ecological model, makes it possible to identify the factors that explain this high level of drug consumption by young people living in urban areas, in spite of these preventive communication actions. It emerges that young urban dwellers have very little exposure to the awareness-raising activities undertaken by formal drug prevention structures. This is due to the fact that the communication channels and media most used by the majority of these young people, especially those who do not use drugs, are generally ignored by these structures during their info-communication activities. Furthermore, the biological parents of young non-drug users and drug users present in the smoking rooms, who are the primary social actors capable of positively influencing their attitudes and practices, are also ignored or inadequately integrated into awareness-raising activities against drug use. The study therefore recommends prioritising ICTs and television on the one hand, and the biological parents of these young people on the other, as the main info-communication media and actors in awareness-raising and anti-drug education activities targeting them.
Author Keywords: Drugs, info-communication practices, youth, urban environment, prevention.
Abstract: (french)
Malgré la mise en œuvre de diverses interventions info-communicationnelles visant à prémunir les populations ivoiriennes contre l’usage de la drogue, la Côte d’Ivoire est passée de pays de transit et de trafic à celui de forte consommation de drogues. Cette consommation concerne surtout les jeunes évoluant en zone urbaine (AIP, 20 Aout 2018), Aussi, la présente étude, conduite à travers, les méthodes mixtes et basée sur la théorie du traitement de l’information et le modèle socio-écologique, permet de ressortir des facteurs explicatifs de cette forte consommation de la drogue par les jeunes citadins en dépit, de ces actions de communication préventive. Il en ressort que les jeunes citadins sont très peu exposés aux activités de sensibilisation entreprises par les structures formelles de prévention de l’usage la drogue. Et ce, à cause du fait que les canaux et supports de communication, les plus utilisés par la majorité de ces jeunes surtout, non usagers de drogue sont généralement, ignorés par ces structures lors de leurs interventions info-communicationnelles. Par ailleurs, les parents biologiques des jeunes non UD et UD présents dans les fumoirs qui, se positionnent pourtant comme étant, les premiers acteurs sociaux à même d’influencer positivement leurs attitudes et leurs pratiques sont eux aussi, ignorés ou inadéquatement intégrés aux activités de sensibilisation contre l’usage de la drogue. Aussi l’étude préconise la priorisation des TIC et de la télévision d’une part et des parents biologiques de ces jeunes d’autre part, comme moyens info-communicationnels et acteurs principaux des interventions de sensibilisation et d’éducation contre la drogue les visant.
Author Keywords: Drogue, pratiques info-communicationnelles, jeunes, milieu urbain, prévention.
How to Cite this Article
Ernest Zah Bi Gohi, “Explanatory factors for the ineffectiveness of info-communication interventions from structures in charge of the prevention of illicit drug use among young people living in urban areas in Côte d'Ivoire,” International Journal of Innovation and Applied Studies, vol. 39, no. 3, pp. 1229–1243, May 2023.
