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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Sunday 15 December 2019

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KUATE KAMGA Sangeniss Leblanc


Personal

Name KUATE KAMGA Sangeniss Leblanc
Affiliation Moniteur, Faculté des Sciences Économiques et de Gestion de l’Université de Dschang, BP : 110 Dschang, Cameroon

Documents: 1

Document title Date Issue
The effect of the image of the originating country of a product over the purchasing behavior : An application to the cameroonian context
[ Influence de l’image du pays d’origine du produit sur le comportement d’achat : Une application dans le contexte camerounais ]

Author(s): KUATE KAMGA Sangeniss Leblanc, EWODO MEKA Roland, and TCHATA KEZETA Bili Samuel
Show abstract   Full Text
2019 26 (4) , pp. 953-964