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GIF 2015: 0.786
SJIF 2014: 3.89
ICV 2014: 100
UIF 2013: 2.9801

International Journal of Innovation and Applied Studies

ISSN: 2028-9324 CODEN: IJIABO OCLC Number: 828807274 ZDB-ID: 2703985-7

Monday 29 April 2024

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Eric Noel Anaba Ehongo

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Name	Eric Noel Anaba Ehongo
Affiliation	Marketing department, University of Douala – ESSEC de Douala, Douala, Cameroon

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eWOM quantity, eWOM quality, eWOM content, and consumer engagement in virtual brand community, the moderating role of perceived organizational justice: The case of MTN Cameroon
Author(s): Eric Noel Anaba Ehongo

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2023

39 (3) , pp. 1186-1199

International Journal of Innovation and Applied Studies (IJIAS)
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