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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Sábado 11 Julio 2020

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Gouanlong Kamgang Nadège Ingrid


Personal

Name Gouanlong Kamgang Nadège Ingrid
Affiliation Department of Marketing, Faculty of Economics and Management, University of Ngaoundere, BP 454 Ngaoundere, Cameroon

Documents: 1

Document title Date Issue
Analysis of explanatory factors of the intention to purchase new products : Case of bottled water
[ Analyse des facteurs explicatifs de l’intention d’achat des produits nouveaux : Cas de l’eau en bouteille ]

Author(s): Gouanlong Kamgang Nadège Ingrid
Show abstract   Full Text
2019 25 (2) , pp. 565-576