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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Domingo 15 Diciembre 2019

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Samar Hany Abu Donia


Personal

Name Samar Hany Abu Donia
Affiliation Assistant Professor, Department of Advertising, Helwan University, Faculty of Applied Arts, Giza, Cairo, Egypt

Documents: 2

Document title Date Issue
The strategy of design thinking and its role in enhancing the competitive advantage of advertising organizations
[ إستراتيجية التفكير التصميمي ودورها في تعزيز الميزة التنافسية للمؤسسات الإعلانية ]

Author(s): Maysoon Mohamed Qutp, Samar Hany Abu Donia, and Eman El-Mohamedy El-Sayed
Show abstract   Full Text
2019 27 (1) , pp. 146-164
Apply Sensory stimuli in the interactive ambient advertising design
[ توظيف المحفزات الحسية في تصميم الإعلان البيئي التفاعلي ]

Author(s): Mayson Mohamed Qutp, Samar Hany Abu Donia, and Sahar Mostafa Mostafa
Show abstract   Full Text
2019 25 (3) , pp. 909-923