Volume 16, Issue 1, May 2016, Pages 173–182
Saleh AYAD1, Redouan AINOUS2, and Samir Baha-Eddine MALIKI3
1 Doctor, Mecas Laboratory, Algeria
2 Ph.D. candidate, Mecas Laboratory, Algeria
3 Professor, Mecas laboratory, Algeria
Original language: English
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This research work studied the influence of colors in groceries, as an atmospheric variable, on the customer
Author Keywords: Colors, Impulsive Intention of Buying, Impulsion, effect.
Saleh AYAD1, Redouan AINOUS2, and Samir Baha-Eddine MALIKI3
1 Doctor, Mecas Laboratory, Algeria
2 Ph.D. candidate, Mecas Laboratory, Algeria
3 Professor, Mecas laboratory, Algeria
Original language: English
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This research work studied the influence of colors in groceries, as an atmospheric variable, on the customer
Author Keywords: Colors, Impulsive Intention of Buying, Impulsion, effect.
How to Cite this Article
Saleh AYAD, Redouan AINOUS, and Samir Baha-Eddine MALIKI, “The Role of Color in the Attainment of Customers’ Intensive Buying Intention: An Exploratory Descriptive Case Study (S.O.R Model Application),” International Journal of Innovation and Applied Studies, vol. 16, no. 1, pp. 173–182, May 2016.
