Personal
| Name | Samir Baha-Eddine MALIKI |
| Affiliation | Professor, Mecas laboratory, Algeria |
Documents: 1
| Document title | Date | Issue | ||||
|
The Role of Color in the Attainment of Customers’ Intensive Buying Intention: An Exploratory Descriptive Case Study (S.O.R Model Application)
Author(s): Saleh AYAD, Redouan AINOUS, and Samir Baha-Eddine MALIKI
|
2016 | 16 (1) , pp. 173-182 |
Show abstract
Full Text
