Volume 17, Issue 4, September 2016, Pages 1209–1215
Sriyanti1 and Edi Purwanto2
1 Department of Management, Bunda Mulia University, Indonesia
2 Faculty of Social Science and Humanities, Bunda Mulia University, Jakarta, Indonesia
Original language: English
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The purpose of this study is to conduct in-depth research on business strategies and performance of XYZ restaurant through grounded research as an approach study. In-depth interviews were conducted with the owner, manager, supervisor, loyalty customers, and newly visiting customers. The result of this research was a model construction that describes the business strategies and performance of XYZ restaurant. Quantitative research was suggested to test the model construction in future research. The originality of the research is the business strategy and performance model.
Author Keywords: shao kao, grounded research, business strategy, business performance.
Sriyanti1 and Edi Purwanto2
1 Department of Management, Bunda Mulia University, Indonesia
2 Faculty of Social Science and Humanities, Bunda Mulia University, Jakarta, Indonesia
Original language: English
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The purpose of this study is to conduct in-depth research on business strategies and performance of XYZ restaurant through grounded research as an approach study. In-depth interviews were conducted with the owner, manager, supervisor, loyalty customers, and newly visiting customers. The result of this research was a model construction that describes the business strategies and performance of XYZ restaurant. Quantitative research was suggested to test the model construction in future research. The originality of the research is the business strategy and performance model.
Author Keywords: shao kao, grounded research, business strategy, business performance.
How to Cite this Article
Sriyanti and Edi Purwanto, “Grounded Research on Business Strategy and Performance,” International Journal of Innovation and Applied Studies, vol. 17, no. 4, pp. 1209–1215, September 2016.
