Volume 39, Issue 2, April 2023, Pages 538–545
Bussalin Khuadthong1, Azilah Kasim2, Piangpis Sriprasert3, and Kirathakon Boonrod4
1 Hospitality Industry Management, Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat, Thailand
2 School of Tourism, Hospitality and Event Management, Universiti Utara , Sintok, Malays, Malaysia
3 Hospitality Industry Management, Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat, Thailand
4 Hospitality Industry Management, Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat, Thailand
Original language: English
Copyright © 2023 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This paper looks at the way how the hotel sector investigates the community perspectives before starting the community-based corporate social responsibility (CSR) activities. This study starts from presenting case studies of some countries that tourism and hospitality industry is one of the drivers of economic growth and prosperity but the communities still have many unresolved problems. This might be because some community-based CSR projects failed to meet community needs and expectations due to the lack of attempt to understand community perspectives before starting the projects. Therefore, the purpose of this study is to stimulate the hotel sector to start the community-based CSR from investigating community’ needs. Better understanding and transforming community’ needs into CSR planning and practices can help the hotel sector to cooperate and work with local residents to achieve the CSR goals. This study aims to get information from all three districts in Phuket. Therefore, the multi-stage sampling technique was used because it is useful when individuals of interest are geographically dispersed. In-depth interviews and content analysis were used to collect information and analyze data from eighteen senior managers of five-star hotels in all areas of Phuket. The study’s findings identify the way that the hotel sector apply to investigate the need of the target communities for hotels’ community-based CRS. This study also presents the way that communities apply to inform their problems to the hotel sector.
Author Keywords: Corporate Social Responsibility, Community-based CSR, Community perspectives, Hotel industry, Five-star hotels.
Bussalin Khuadthong1, Azilah Kasim2, Piangpis Sriprasert3, and Kirathakon Boonrod4
1 Hospitality Industry Management, Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat, Thailand
2 School of Tourism, Hospitality and Event Management, Universiti Utara , Sintok, Malays, Malaysia
3 Hospitality Industry Management, Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat, Thailand
4 Hospitality Industry Management, Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat, Thailand
Original language: English
Copyright © 2023 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This paper looks at the way how the hotel sector investigates the community perspectives before starting the community-based corporate social responsibility (CSR) activities. This study starts from presenting case studies of some countries that tourism and hospitality industry is one of the drivers of economic growth and prosperity but the communities still have many unresolved problems. This might be because some community-based CSR projects failed to meet community needs and expectations due to the lack of attempt to understand community perspectives before starting the projects. Therefore, the purpose of this study is to stimulate the hotel sector to start the community-based CSR from investigating community’ needs. Better understanding and transforming community’ needs into CSR planning and practices can help the hotel sector to cooperate and work with local residents to achieve the CSR goals. This study aims to get information from all three districts in Phuket. Therefore, the multi-stage sampling technique was used because it is useful when individuals of interest are geographically dispersed. In-depth interviews and content analysis were used to collect information and analyze data from eighteen senior managers of five-star hotels in all areas of Phuket. The study’s findings identify the way that the hotel sector apply to investigate the need of the target communities for hotels’ community-based CRS. This study also presents the way that communities apply to inform their problems to the hotel sector.
Author Keywords: Corporate Social Responsibility, Community-based CSR, Community perspectives, Hotel industry, Five-star hotels.
How to Cite this Article
Bussalin Khuadthong, Azilah Kasim, Piangpis Sriprasert, and Kirathakon Boonrod, “How Hotel Could Design Community based Corporate Social Responsibility from the Community Perspectives: A case study from Phuket, Thailand,” International Journal of Innovation and Applied Studies, vol. 39, no. 2, pp. 538–545, April 2023.
