This paper looks at the way how the hotel sector investigates the community perspectives before starting the community-based corporate social responsibility (CSR) activities. This study starts from presenting case studies of some countries that tourism and hospitality industry is one of the drivers of economic growth and prosperity but the communities still have many unresolved problems. This might be because some community-based CSR projects failed to meet community needs and expectations due to the lack of attempt to understand community perspectives before starting the projects. Therefore, the purpose of this study is to stimulate the hotel sector to start the community-based CSR from investigating community’ needs. Better understanding and transforming community’ needs into CSR planning and practices can help the hotel sector to cooperate and work with local residents to achieve the CSR goals. This study aims to get information from all three districts in Phuket. Therefore, the multi-stage sampling technique was used because it is useful when individuals of interest are geographically dispersed. In-depth interviews and content analysis were used to collect information and analyze data from eighteen senior managers of five-star hotels in all areas of Phuket. The study’s findings identify the way that the hotel sector apply to investigate the need of the target communities for hotels’ community-based CRS. This study also presents the way that communities apply to inform their problems to the hotel sector.