Political communication corresponds to the intervention of the political body at decisive moments, particularly during election campaigns or debates. The King of Morocco, as representative of the nation, intervenes at national festivals or on occasions imposed by the political agenda (meeting with a head of state, opening of the parliamentary session, etc.) Speech dedicated to the people and the international community. The construction of his discourse is based on methods of persuasion and argumentation that call upon traditional and modern concepts, in this case allegiance and the Constitution. Social and psychological identity functions in correlation with the discursive identity in order to communicate to the audience an ethos of legitimacy and credibility.
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