The aim of this study is to identify how to achieve successful and effective advertising strategies by recognizing and studying the factors that affect the behavior of the consumer in order to design successful and effective advertising strategies. The study also aims at clarifying the aspects which the marketing management directrate should take care of to acieve these aims. The study adopted the descriptive analytical method.
The study has come up with many results. The most important ones are the following:
1. The technological progress in information contributes to providing many opportunities to business organization because it offers new products and creates new markets.
2. The marketing opportunities can be through the excellence in all the components of the marketing mix (product, promotion, pricing).
3. Good knowledge about the consumer’s behavioral characteristics contributes to putting forward marketing and promotional strategies through which the business organizations can achieve huge competitive advantages.
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