The influence that technology has had in recent years on the behavior and production capacity in companies is gigantic, today large industries have opted for the introduction of Information Systems along with mobile applications as tools for the continued development of trade. In this document we wanted to deepen the impact of these systems and mobile applications and their use in shopping in supermarkets in the city of Guayaquil, this analyzes the importance of technology to meet the needs and shopping experience of the customer and improve communication between the consumer and the company establishing a commercial link which would have an effect on the growth of the business model of these establishments, on the other hand, the crucial importance of obtaining information and handling it in order to know the tastes and preferences of the users is highlighted and in this way design strategies that improve the economic profitability of the companies in this sector and contribute to their corporate image, as well as differentiating themselves from the competition and, at the same time, reinventing the way of carrying out the traditional shopping process in a supermarket, offering people an enriching and personalized user experience, thus obtaining loyalty and greater customer satisfaction.