Printing is a popular method for all fabrics and garments. It is referred to as localized dyeing, in which dyes or pigments are applied using different techniques that can provide a particular color effect on the fabric surface according to the design. High-density printing is one of the most essential fabric and garment printing processes which results in a raised or textured surface on the fabric. In this study, we examined the performance of turpentine oil instead of silicon oil in high-density rubber printing on cotton cloth. Based on colorfastness to washing, colorfastness to rubbing, colorfastness to perspiration, colorfastness to saliva, and colorfastness to light, the performance of the printed fabric was assessed. We also evaluated the expense of the printing chemicals and the smell of the printed fabric. Turpentine oil saves around 10% on chemical costs, brings satisfactory results, and smells like kerosene. By curing the printed cloth or exposing it to sunlight for 4-5 days, this odor can be eliminated.
Fashion is a major part in our day to day life. Persistent changes define a fashion and this change has been influenced by the introduction of visual merchandising in apparel retailing. Over the years there have been significant improvements in the field of small-scale apparel industries. It has turned into a consumer centered approach rather than the profit centered approach. At present retail industry is consumer centric. Therefore, most of the retailing industries are trying to attract the consumer with the visual merchandising tools. The fashion is also fast changing. Every now and then new fashions are introduced into the market. This creates competition among retailers. Today’s fierce competition force the retailer to utilize various aspects of the visual merchandising technique to introduce new products to the consumer and also to improve the desirability of apparel products. The purpose of this paper is to investigate the tendency of consumer towards visual merchandising in retailing. The aim is to examine the influence of visual merchandising elements on consumer buying behavior. The study will explain the necessity of visual merchandising in the field of apparel business to meet the consumer demand.
Dyeing of cotton fabric with turmeric (Curcuma longa) extract solution is an experimental dyeing method here. In this paper, we are trying to give a comparative study about the color fastness properties of turmeric dyed knit fabrics specifically color fastness to wash, water, perspiration, rubbing and saliva. Dyeing processes were completed by a common method for cotton fabrics and being compared with and without mordant. All experiments were performed according to ISO standard. We found that mordant can enhance the color fastness properties of cotton fabrics dyed with turmeric extract, comparatively better than without mordant. We also seek possibility of applying natural dyes with other synthetic dyes by experimental results.