Laboratoire de recherche en mangement et développement (LRMD), Faculté des Sciences Juridiques Economiques et Sociales, Hassan First University, Settat, Morocco
The trade sector has experienced significant development in Morocco in recent years, today this sector is one of the pillars of the national economy, it is the second job provider in Morocco after agriculture.In 2017, this sector represented 13% of the country's active population and even ranked as the third contributor.to national GDP with added value created in the same year of around 84.2 billion dirhams.This sector is also characterized by concealed competition between traditional distribution and modern distribution.In fact, the share of traditional trade has gradually decreased in recent years in favor of modern trade. The traditional trade sector is in danger of collapse in the face of the spectacular growth of modern distribution.The objective of this article is the presentation of traditional trade in Morocco and the identification of the problems, which prevent its development following a study on this sector.
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