The development of entrepreneurship in rural areas constitutes a promising niche in the fight against poverty in terms of job creation, income generation and population establishment. Rural entrepreneurship deserves special attention; First, because there is very little research on this issue in Morocco, and second, because of its many peculiarities. The object of this work is therefore to address the question of the intention of young students, from rural areas, to undertake in their region of origin, and how to encourage their stabilization through entrepreneurship. After carrying out a quantitative survey work, we adopted a hypothetico-deductive approach whose objective is the design of an explanatory model of entrepreneurial intention of Ibn Zohr University students from rural areas. The results show that entrepreneurial intention could extend over a relatively long period of time, during which its intensity could vary considerably. Entrepreneurship as a possible solution to the exodus does not appear to be viable in the immediate future. A majority appear to be more certain of their intention to leave the region of origin.