This study is to examine the gap analysis between consumers’ perception (P) and expectation (E) toward the street foods in Surabaya and Bangkok cities. The convenience sampling is used to collect the data totaled as 849 respondents from both cities. The P-E Cartesius gap analysis indicates the quadrants of each questionnaire item. The Paired t-test is used to examine each city’s consumers’ P-E differences. The independent sample t-test examined the P-E differences towards the street foods quality among the cities. The result shows P-E gap towards street foods is higher among the consumers in Surabaya than in Bangkok. The perception towards street foods among consumers in Surabaya is different than in Bangkok, but the expectation of both consumers group is the same. It is suggested street food vendors in Surabaya to increase their product and service qualities as well as prices to meet the expectations.
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