The aim of this article is to identify the link between business risks and the demand for insurance by hotel SMEs in the city of Goma. It follows a quantitative investigative approach since it aims to analyze the main risks to which hotels are exposed and to understand their insurance behavior. The results from the logistic regression analyses show that the level of risk has a positive and significant effect on hotels' demand for insurance in Goma. However, it turned out that the development of risk management practices positively and significantly moderates the relationship between risk and hotels' demand for insurance in Goma, to the point where the improvement of risk management practices inevitably leads to a decrease in demand for insurance. Thus, hotels can implement preventive measures and appropriate emergency plans, thereby improving the safety of guests and staff. Moreover, a better understanding of risks enables hotels to strengthen their operational management, protect their reputation, and optimize their financial performance.
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