This article explores the influence of media on the visibility, perception, and development of women’s football in Benin. This study employs a mixed-methods approach, combining quantitative research using questionnaires administered to 115 fans interviewed in stadiums and via WhatsApp groups, with qualitative research through semi-structured interviews conducted with sports journalists, promoters, and stakeholders on the ground. The results show that, regarding broadcast channels, the stadium remains the primary means of accessing matches for 65% of respondents. Social media follows with 23%, followed by the internet (11%). Television and radio, despite their influence in Benin, are virtually absent from their coverage of women’s football, highlighting the limited importance given to it by traditional media. The study reveals still insufficient media coverage, although some progress has been observed thanks to social media and a few specialized media outlets. Despite the dynamism of women’s leagues, underrepresentation in traditional media limits the visibility, legitimacy, and appeal of women’s football. Despite these weaknesses, existing media coverage appears to have a positive effect on the perception of women’s football: 49% of respondents believe it improves the sport’s popularity, and 8% consider its influence to be very positive. The study concludes that equitable media coverage, supported by partnerships, targeted strategies, and structural reform of sports policy regarding gender equality, is essential.