The craft sector in Morocco, being the second largest jobs' creator after agriculture, reflects the cultural wealth and expertise of master craftsmen. Pottery, especially, is one of the oldest crafts in the world, this activity employs a large number of artisans, and contributes greatly to the growth of the craft sector. This report, resulting from a survey regarding potters in El Oulja, is the study of the influence of the surface of the production unit, the number of people employed and the different types of products manufactured by the production units, compared to the turnover achieved by the latter. Statistical analysis of all variables shows that the number of employees is the only factor to significantly influence the turnover.