This research focuses on the potential role of sports marketing to develop the national sport generally and football especially with the organization of Morocco several global sporting events and order continental "CAN 2015 World cup of clubs in 2013 and 2014 ... ". Launching system Professionalism, Morocco sporting orientation changes, it is the organization, regulation and development to ensure more funding for clubs and federations, that the role of the sports movement has evolved considerably over time and more recent years when the sport became a social phenomenon. It is not a coincidence that most of the best television audiences are obtained by sporting events, while some sports are among the most beloved personalities of the public or if some wages that could be described as very high level, leaving stunned the common man. This work has helped us in his empirical phase out three profiles of Moroccan consumers from sponsoring actions initiated by the sponsors of the Moroccan soccer ball while validating the basic assumption of our work which states that the football sponsorship is a tool effective sport development.
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