Social media has changed the name of the game for businesses when it comes to marketing their products and services. These new online platforms provide an avenue for a more personal interaction among companies, prospects and existing customers which is no longer one-directional but rather an open forum with immediate responses. With its accessibility and affordability, even small businesses can now execute marketing initiatives that has a wider reach and larger impact especially in branding. In this paper, the author explores six independent factors of social media marketing which results in business growth. Each factor is carefully discussed and analyzed in order to determine how it brings about a positive impact to the business.
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