Online shopping provides a good example of the business revolution. E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he/she has access to see the product. The purpose of this research was to study the consumer behavior in online shopping of electronic goods especially in Bhopal and Jabalpur city of Madhya Pradesh. The main research question inthesis is how consumers behave while shopping online. Primary data wascollected through the questionnaire survey through face to face and personal contact to be involved in two major cities of Madhya Pradesh. In this study Customer-oriented factors 'time saving', 'product quality', 'product price', 'convenience', 'accessibility', 'shop anywhere and anytime' are the main specific factors influence customers attitudes toward electronic product online shopping. The technology-oriented factors, 'guaranteed quality', 'cash on delivery', and 'dis-counts and promotions are the main specific factors influence customers attitudes toward electronic product online shopping.
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