This study aims to describing the reality of marketing alliance in telecom. Companies in regards of themes as ( the concept of marketing alliance, types of marketing alliance, motivation for marketing alliances, activities of marketing alliances) the sample has consisted of (55) forms that been distributed over the Fastlink telecom managers (directors) and (49) forms have retrieved. A descriptive methodology has been adopted accomplish the goals of the study. The questionnaire form has included two section: the first section has been related to data and personal information such as (sex, age, educational level, social status, and nationality), the second section has devoted for measuring marketing alliance through having (23) provisions divided over (4) themes (axes). After conducting the study, the researcher has come up with a set of conclusions as following:
1. The managers (directors) of Fastlink have average level of recognition of marketing alliance systems.
2. There have been no differences of statistical indications (meanings) of managers' responses in regards of marketing alliance themes (topics) such as (the concept of marketing alliance, motivations for marketing alliance of marketing alliance.) With variation of (sex, age, social status, and nationality).
3. The order of the marketing alliance themes (topics; the concept of marketing alliance, types of marketing alliance, motivations for marketing alliance, activities of marketing alliance.) has been according to its availability or significance for the Fastlink Telecom managers (directors).