In a more and more globalized context, the research of the performance of firms passes inevitably by innovation. So, the traditional analysis of relation between innovation and performance to be the object of a broad literature and watch that the critical purpose of innovation is to make grow the performance of the firm. In effect, since the provisions of Schumpeter (1943) considering innovation as main source of the long-term success of the firm, and until our days innovation remains a stake of the performance of SMES. These firms marked by certain peculiarities think they are struck in problems of financing of innovation. The research of the mode of optimum financing proves to be difficult and depends on several variables which the firm must manage. It is in this objective that we estimate, across this job, guide the firm towards an efficient management of the financing of innovation, key mailman of performance of firms.
The crowdfunding, or participative financing, is a mode of financing which allows the meeting of the porters of plans and the internauts through devoted platforms. The importance augmented by this mode of financing for 2000s and its successes in the different savings provoked our interest. As a result, we are going to dedicate this article to a bet in obviousness of the general panorama of the crowdfunding, before stopping on the success of this mode of financing and its role in the promotion of innovation in Morocco.
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