Today, going green is an expression we see more and more in every business environment. Green marketing is practiced by companies to show their ecological efforts related to their products or services and their effects on the environment. Whenever this demonstration is misleading, it may be subtle in form but highly detrimental in its consequences. This is called "Greenwashing", meaning companies try to paint their image in green. Our article explores the impact of the Greenwashing concept on green customer satisfaction, perceived green product quality and green word of mouth. It is a quantitative and exploratory-descriptive study that deals with a recent and little exploited subject. The purpose of this article is to examine the effect of greenwashing on the perceived green quality of products, green customer satisfaction and green word of mouth, more precisely to see what is there. negative or positive impact between these four variables. The focus of this article is on Moroccan consumers - students - who have the experience of buying a Moroccan product that claims to be 100% organic. We will therefore try to verify the application of the model of YS Chen, CL Lin and CH Chang in a Moroccan context and to see the link between greenwashing and the perceived green quality of the products, the green satisfaction of customers and word of mouth green.