Volume 13, Issue 4, December 2015, Pages 873–880
Abeer Alharbie1
1 College of Public and International Affairs, University of Bridgeport, Bridgeport, CT06604, USA
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Social media has changed the name of the game for businesses when it comes to marketing their products and services. These new online platforms provide an avenue for a more personal interaction among companies, prospects and existing customers which is no longer one-directional but rather an open forum with immediate responses. With its accessibility and affordability, even small businesses can now execute marketing initiatives that has a wider reach and larger impact especially in branding. In this paper, the author explores six independent factors of social media marketing which results in business growth. Each factor is carefully discussed and analyzed in order to determine how it brings about a positive impact to the business.
Author Keywords: Social media, low cost marketing, business growth, reach, branding, sales.
Abeer Alharbie1
1 College of Public and International Affairs, University of Bridgeport, Bridgeport, CT06604, USA
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Social media has changed the name of the game for businesses when it comes to marketing their products and services. These new online platforms provide an avenue for a more personal interaction among companies, prospects and existing customers which is no longer one-directional but rather an open forum with immediate responses. With its accessibility and affordability, even small businesses can now execute marketing initiatives that has a wider reach and larger impact especially in branding. In this paper, the author explores six independent factors of social media marketing which results in business growth. Each factor is carefully discussed and analyzed in order to determine how it brings about a positive impact to the business.
Author Keywords: Social media, low cost marketing, business growth, reach, branding, sales.
How to Cite this Article
Abeer Alharbie, “Business Growth thru Social Media Marketing,” International Journal of Innovation and Applied Studies, vol. 13, no. 4, pp. 873–880, December 2015.
