[ Aplicaciones móviles y su impacto en las compras en supermercados ]
Volume 28, Issue 3, February 2020, Pages 690–696
César Espin Riofrio1, Maritza Guerrero Yagual2, and Mayra Calva Navarro3
1 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
2 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
3 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
Original language: Spanish
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The influence that technology has had in recent years on the behavior and production capacity in companies is gigantic, today large industries have opted for the introduction of Information Systems along with mobile applications as tools for the continued development of trade. In this document we wanted to deepen the impact of these systems and mobile applications and their use in shopping in supermarkets in the city of Guayaquil, this analyzes the importance of technology to meet the needs and shopping experience of the customer and improve communication between the consumer and the company establishing a commercial link which would have an effect on the growth of the business model of these establishments, on the other hand, the crucial importance of obtaining information and handling it in order to know the tastes and preferences of the users is highlighted and in this way design strategies that improve the economic profitability of the companies in this sector and contribute to their corporate image, as well as differentiating themselves from the competition and, at the same time, reinventing the way of carrying out the traditional shopping process in a supermarket, offering people an enriching and personalized user experience, thus obtaining loyalty and greater customer satisfaction.
Author Keywords: technology, mobile application, information systems, apps, supermarkets, commercial strategies, data collection.
Volume 28, Issue 3, February 2020, Pages 690–696
César Espin Riofrio1, Maritza Guerrero Yagual2, and Mayra Calva Navarro3
1 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
2 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
3 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
Original language: Spanish
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The influence that technology has had in recent years on the behavior and production capacity in companies is gigantic, today large industries have opted for the introduction of Information Systems along with mobile applications as tools for the continued development of trade. In this document we wanted to deepen the impact of these systems and mobile applications and their use in shopping in supermarkets in the city of Guayaquil, this analyzes the importance of technology to meet the needs and shopping experience of the customer and improve communication between the consumer and the company establishing a commercial link which would have an effect on the growth of the business model of these establishments, on the other hand, the crucial importance of obtaining information and handling it in order to know the tastes and preferences of the users is highlighted and in this way design strategies that improve the economic profitability of the companies in this sector and contribute to their corporate image, as well as differentiating themselves from the competition and, at the same time, reinventing the way of carrying out the traditional shopping process in a supermarket, offering people an enriching and personalized user experience, thus obtaining loyalty and greater customer satisfaction.
Author Keywords: technology, mobile application, information systems, apps, supermarkets, commercial strategies, data collection.
How to Cite this Article
César Espin Riofrio, Maritza Guerrero Yagual, and Mayra Calva Navarro, “Mobile applications and their impact on supermarket shopping,” International Journal of Innovation and Applied Studies, vol. 28, no. 3, pp. 690–696, February 2020.
