[ La valeur de consommation hôtelière: Conceptualisation et typologie ]
Volume 29, Issue 4, July 2020, Pages 860–871
Mariame El Khadar1 and Brahim Benbba2
1 Laboratoire Marketing, logistique et Management, Université Abdelmalek Essaadi, ENCG, Tanger, Morocco
2 Laboratoire Marketing, logistique et Management, Université Abdelmalek Essaadi, ENCG, Tanger, Morocco
Original language: French
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This article is a conceptual analysis of the value in hospitality. An overview of different ways of strategically positioning a hotel is presented: (1) positioning by stars classification and (2) market orientation positioning. The argument, justifying that the Holbrook typology is best suited to study value in a hotel context, given its multi-dimensional nature, is exposed. A review of recent literature on the value of hotel consumption is discussed, particularly from an intra-variable perspective. This article finally identifies all works that recognizes different types of values and studies the relationships between them in hotels and tourism context from 1982 to 2017.
Author Keywords: Hotels Positioning, market orientation strategy, Holbrook value typology, hotel consumption value.
Volume 29, Issue 4, July 2020, Pages 860–871
Mariame El Khadar1 and Brahim Benbba2
1 Laboratoire Marketing, logistique et Management, Université Abdelmalek Essaadi, ENCG, Tanger, Morocco
2 Laboratoire Marketing, logistique et Management, Université Abdelmalek Essaadi, ENCG, Tanger, Morocco
Original language: French
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This article is a conceptual analysis of the value in hospitality. An overview of different ways of strategically positioning a hotel is presented: (1) positioning by stars classification and (2) market orientation positioning. The argument, justifying that the Holbrook typology is best suited to study value in a hotel context, given its multi-dimensional nature, is exposed. A review of recent literature on the value of hotel consumption is discussed, particularly from an intra-variable perspective. This article finally identifies all works that recognizes different types of values and studies the relationships between them in hotels and tourism context from 1982 to 2017.
Author Keywords: Hotels Positioning, market orientation strategy, Holbrook value typology, hotel consumption value.
Abstract: (french)
Cet article est une analyse conceptuelle de la valeur en hôtellerie. Une vue d’ensemble sur les différentes façons de positionner stratégiquement un hôtel est présentée: (1) un positionnement par un classement étoilé et (2) un positionnement d’orientation marché. L’argumentation, justifiant que la typologie d’Holbrook est la mieux adaptée pour étudier la valeur dans un contexte d’hôtellerie, vu son caractère multi-dimensionnel, est exposée. Une revue de littérature récente sur la valeur de consommation hôtelière est abordée, particulièrement dans une perspective intra-variable. Cet article identifie enfin l’ensemble des travaux qui ont dégagé différents types de valeurs et ont étudié les relations entre elles en hôtellerie et tourisme de 1982 à 2017.
Author Keywords: Positionnement des hôtels, stratégie d'orientation marché, typologie de la valeur d’Holbrook, valeur de consommation hôtelière.
How to Cite this Article
Mariame El Khadar and Brahim Benbba, “Hotel consumption value: Conceptualization and typology,” International Journal of Innovation and Applied Studies, vol. 29, no. 4, pp. 860–871, July 2020.
