Innovation is becoming more and more a success factor for companies worldwide and Morocco has adopted a national policy that encourages innovation and research and development in recent years. Our job is to make a diagnosis of the current state of business innovation challenges in Morocco. In this article we analysed the current situation of innovation in the Moroccan industrial sector. For this, we carried out a survey of forty companies in the industrial field in Morocco, based on a questionnaire that we have developed in our research laboratory. The interpretation and analysis of the results obtained are summarized, on the one hand, by the structural incompatibility of companies with the means required for innovation, and on the other hand by the problem posed by the technical level of the players and employees of companies to make possible the design and production of innovative products. We have dealt with issues related to innovation in Morocco from two different angles: firstly, the direct or indirect barriers or obstacles to the integration of innovation, and secondly, internal and external levers. That can encourage manufacturers to adopt innovative solutions.

Technical progress and innovation must play a very important role in protecting the environment by meeting the needs of present generations without compromising the ability of future generations. The challenges of the environment are universal: the daily erosion of biodiversity, the generation of waste and the consumption of excess energy, have all become the concerns of all industrial and academic actors. Studies show that the majority of waste thrown into the wild is no longer collected for possible recycling and negatively influences biodiversity. This research article proposes two innovations to reduce the impact on the environment of two products used frequently in everyday life: the whiteboard marker and the toothbrush, which generate a lot of indirect waste during their production and waste. direct in nature after their end of life. Our innovation is the design of an "eco-marker" and an "eco-brush" that are not all disposable in whole. Both solutions are to keep the body of the marker for a very long time, and to keep the handle of the toothbrush and just change the head: which will significantly reduce the generation of waste.