Companies in the digital age are facing multiple challenges to meet the need for growth and production becoming more and more specific and personalized [Caroll and Booth, 2015]. Currently, industrialization is marked by the transition to fourth industrial revolution, called Industry 4.0. This development offers enormous opportunities for both companies and consumers, with unique and original production processes and customer experiences. This article will introduce the concept of industry 4.0 based on recent developments in research and practice, then we will do a summary analysis of the perception of 4.0 among companies, and finally examine whether companies that focus on innovation by Industry 4.0 tools show better performance in terms of productivity, by building a quantitative model of analysis, through the use of survey data on global investments in technology information and the transition to industry 4.0 from 32 major multinational companies listed on the stock market. Our findings link innovation through the use of 4.0 tools and business performance.
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