This article proposes a study of the image of Casablanca. Once the place marketing concept and its application domain have been explained, we presented the results of survey of 144 residents about their perception of their city. The objective of the survey was to identify the characteristics of Casablanca city through which it can communicate. Our results revealed that the personality of Casablanca is recognized as being warm, civilized, welcoming, generous and pleasant. The study highlighted sunshine as an undeniable asset. However, greenspace, cleanliness and quietness have been listed as negative points which are big expectations of Casablanca resident.
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