During periods of crisis, consumers have a high tendency to change their usual purchasing behavior given the financial problems associated with the economic crisis. Consumers are becoming more and more selective and focuses exclusively on what they believe are needed for their own survival.
Through this contribution, we attempted to develop a theoretical framework around the changes made by consumers in their behaviors during and after the economic crisis. The Information collected can be useful to the theoreticians in the field of marketing, as well as to companies who want to adjust to the new markets.
Entrepreneurship is a concept whose borders have greatly expanded over the last decades, and this is both in terms of research than practice. Entrepreneurship is the most effective means that enables to bridge the gap between science and the market, the creation of new businesses and new products and services on the market. This research will attempt to clarify the phenomenon of entrepreneurship by referring to different disciplines and different approaches.
In entrepreneurial literature, the phase of the organizational emergence manifested as requiring extensive research. This phase, characterized by the intention of a person to start a business, covers different realities. However we have developed this contribution which is attached to formulate a model of entrepreneurial intention among graduate students. Based on the review of the literatures of entrepreneurial intention, we have tried to formulate a model of entrepreneurial intention among graduate students. On the theoretical level, this article is mainly dependent on psychosocial models. On the basis of model creation, entrepreneurial motivation is recognized as the essential fact to improve the entrepreneurial intention among graduate students. Researchers and academics in the field of entrepreneurship can involve this model to presage the impact of entrepreneurial motivation on entrepreneurial intention for graduate students.
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