Arabic Calligraphy is one of the main artistic features which belong to the identity of the region. While the calligraphy crafts are widely spread recently in the Arab world markets, they belong still into the field of handmade craftsmanship. The developing of mass production of Arabic Calligraphy design will enhance and support the revival of Islamic Art Identity. Only to a limited extend and certain applications the Calligraphy has been introduced to product design: in limited editions or as application on surfaces. Furthermore, the combination product form and letter form is very often limited to the adaptation of existing
This research is a Practice led research. It is made of two parts. First some experimental art paintings were made by the artist, based on abstract style, and using colors expressing various emotional feelings. These art paintings are made with power of human feelings and with the spiritual concentration to express these feelings especially into colors. These art paintings are made with the intention to express and also to transfer the spiritual mood of the concept in each case, to the viewers of art and the users of the final product. Next, these art paintings are being used to design textile prints that will keep, and even exaggerate these human emotional factors, that would provide emotional semantics to the users of the product. The designer of the textile prints will consider the slight differences between the colors on the canvas of the paintings, and the colors on the computer screens, and also the final colors on the output fabric material. The designer and the artist will also consider in the computer stage of design the differences of perception of colors between humans in order to avoid any wrong interpret of color that might lead to expressing a different mood, semantic massage, to the user. This experiment will include a final comparison between the colors in the art paintings and the colors on the final textile print products to measure how accurate the stages of production.