Design research literature refers to pleasure as a product benefit that exceeds just proper functioning. In other words, pleasure is an emotional benefit that supplements product functionality.
So this research is interested in studying the different types of pleasures in designing upholstery fabrics and the objective measurement of the pleasure influence of designing printed furnishing fabrics on the user's attitude, which is through survey using questionnaire that contained a range of items.
The result of the study indicates that there is a relationship between the different pleasures in designing furnishing fabrics and behavior change because those pleasures address the feelings that are quickly affected the behavior of the user.

Tally is an art practiced by traditional women in Upper Egypt. The art is known as a special kind of embroidery, which uses metal threads on solid fabric or net material. It dates back to the 18th century. It has been used for occasion dresses and shawls. Special Pharaonic, Coptic and Islamic motifs identify this art, in addition to motifs derived from the Egyptian folk heritage such as camel, palm tree, doll and the jockey, which has been formulated in various forms along with abstract geometric motifs, due to the global fashion trend towards the use of luxury fabrics, like studded and embroidered with golden and silver threads.
Therefore, the current research will focus on the use of Egyptian Tally motifs to innovate suitable designs for modern fashion of printed upholstery fabrics using metallic printing on organza fabric, It is a special printing process that produces a shiny design .It can be easily transferred on the fabric, with Foil stamping which is a print process applied of metallic foil, often gold or silver.

The Geometric ornaments co-ordinate with many beliefs and ideas in different civilizations, these ornaments have especially harmonies when they combined and creation new decorations and configurations marked by contemporary.
The Geometric ornaments in Nubian painting were marked by Geometric abstraction in the Christian era (Byzantine), Geometrical designs which came in the Nubian painting based on construction, abstract form and color as well as thought. The decomposition of the color and form were free from their traditional to become aesthetics composition allowing the artist to record symbolic forms which are relied on the vertical and horizontal lines, oblique, curved, opposite or tangled that give a Geometrical design including dynamics relations reflect the symmetry and balance.
Therefore, the research aims to analyze the Geometric ornaments which are included in the Nubian painting and varied between geometric interlacing, as well as circles which related to each other by a unit or separated with different types of roses, in addition to horizontal tapes decorated with circles, squares, plait shapes , plant leaves and roses.
Through the study and analysis, modern designs have been discovered for the printed contemporary upholstery fabrics depend on the abstract current in composition, construction and find new relationships.

This research is a Practice led research. It is made of two parts. First some experimental art paintings were made by the artist, based on abstract style, and using colors expressing various emotional feelings. These art paintings are made with power of human feelings and with the spiritual concentration to express these feelings especially into colors. These art paintings are made with the intention to express and also to transfer the spiritual mood of the concept in each case, to the viewers of art and the users of the final product. Next, these art paintings are being used to design textile prints that will keep, and even exaggerate these human emotional factors, that would provide emotional semantics to the users of the product. The designer of the textile prints will consider the slight differences between the colors on the canvas of the paintings, and the colors on the computer screens, and also the final colors on the output fabric material.
The designer and the artist will also consider in the computer stage of design the differences of perception of colors between humans in order to avoid any wrong interpret of color that might lead to expressing a different mood, semantic massage, to the user. This experiment will include a final comparison between the colors in the art paintings and the colors on the final textile print products to measure how accurate the stages of production.