Nowadays enterprises are considering economics grow based on exportations. When we go into the study of migrant groups, experiences and cultural contexts established in deep-rooted ancestral customs that allow us to identify problems and opportunities in the context of supply and demand for products. Being this the precursor of market opportunities that are created in both the host countries and in emerging or developing countries. Companies in relevant markets are building international brands supporting these somewhat vulnerable populations to change their living conditions, in order to provide a vision of opportunity. Given this increasingly representative worldwide phenomenon, this paper aims to focus the ways in which some of the companies captivated by relevant markets are facing the challenges and taking advantage of the multiplier effect and expansion wave to give sustainability to their markets.
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