Research team in Transport Economy, Information Technologies and Logistics, National School of Business and Management, Ibn Zohr University, Agadir, Morocco
This article aims to explore the determinants of Moroccan culture and analyze their influence on the relational integration and the performance of Supply Chains, by answering the following research question: Does Moroccan culture present favorable characteristics to the relational integration of Supply Chains?
Given the fact that the relational integration of Supply Chains represents the cornerstone of the philosophy of Supply Chain Management, a crucial source of the performance of the whole of links of Supply Chain, and an origin of the durability of their relations. And since the national culture showed its influence on values and lifestyles, on negotiations, and on behavior and ethics. Consequently, we can estimate that national culture can have influence on the relational integration and the performance of Supply Chains, and the building of trust between partners.
The methodology adopted is both qualitative and quantitative, and is inscribed in the framework of moderate positivist epistemological position. The combination of methods will lead us to identify and more understand our research problematic.
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